When you hear the word “influencer” what is your immediate reaction?
Over the years it’s gotten a bad reputation. Our take? Let go of the negative connotations and imagery that comes with “influencer” and embrace the model of the influencer in their marketing strategy.
An influencer is someone who influences others and that can be done in a lot of different ways with travel. It’s more than a title (in fact, please don’t change your title to Travel Influencer). It’s a mindset shift we encourage you to embrace.
Meet your podcast hosts:
Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage...
When it comes to niching and specialization, many are quick to claim “I’m a cruise specialist! I’m a luxury specialist!”
Well what the heck does that even mean?
In this episode, Ashley, Wendy, and Krystal argue that you should specialize in an ideal client and lean into your ICA’s problems, pain points, and what you solve for them as a specialization. It’s time to get away from the generic specialities and go narrow and deep in your marketing plan.
For more on this check out this blog: https://www.kinshiptravelacademy.com/blog/style-of-travel-vs-traveler-the-ultimate-niching-showdown
To grab the transcript for this show click here
Meet your podcast hosts:
Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of...
Today we are taking you behind the scenes to get to know Ashley, Wendy and Krystal - your hosts of the Travel Biz CEO Podcast.
Ashley, Wendy and Krystal came together after hosting Virtual Travel Career Summit’s - online education events for travel entrepreneurs and those looking to enter the industry. Their common background as military spouses brought them together. Their desire to create better education opportunities in the travel industry is what helped them make the leap into a partnership to found Kinship Travel Academy.
In this episode we learn how Ashley got her start in the travel industry when she decided to enter entrepreneurship after working for Carnival Corporation. Seeing that there was more long term potential as a military spouse with a more portable career, she decided to launch Kinship Travel Academy.
After being stationed in Guantanamo Bay (Yep - that Gitmo!) Wendy knew that she really needed to lean into learning digital marketing to...
Oftentimes we hear that you should make the client the hero of your business. We would argue that you need both. Learning to tell your story in such a way that shows off your special sauce and how you can be the hero to your client is a powerful tool.
Too often we see travel advisors operate as “secret travel agents.” Or we see travel agents use anecdotes that profess their love for travel, but, really so what? Being able to tell your story in such a way that shows off your special sauce and shows that you are the solution to a problem that your ideal client is facing is a powerful marketing tool, and one that is not used enough.
For more on this topic check out this blog by Krystal from last fall.
Join our collaborative community of amazing travel entrepreneurs at Travel Agent Training and Mentorship on Facebook. We would love to connect with you and continue the conversation over...
Hey there Travel Advisors!
Welcome to the brand new Travel Biz CEO Podcast!
Look we get it, because we are travel advisors too! It’s hard to try to navigate all the things you have to do when you are an entrepreneur.
This is a show about juggling all those things, but with a slight twist: It’s about leveraging marketing, business systems, and mindset to build a business that is high in PROFIT, low in STRESS, and one that gives you the ability to have the greatest IMPACT in the world. It is about finding the balance in your business so you are running your business and not letting your business run you.
To be successful it’s not enough to just love travel. You need to be the CEO of your business and have a handle on your marketing, business operations, and cultivate a healthy mindset all at once. That’s where we come in.
We are three travel advisors that saw a glaring need in the travel...
Last week I was struggling to service a booking. It was for a couple heading to the Dominican Republic for an all-inclusive vacation. Traditionally I work in the European space, so AI’s in the DR are totally out of my comfort zone. Couple that with the paralyzing fear I have lately surrounding booking travel in general, I felt my procrastination defenses settling in quickly.
Then I remembered - I have people.
Over a zoom call with Ashley Morris of Alpaca Your Bags, I brought up my new booking predicament. We met during a FAM opportunity to Belize a few years ago, and that’s that. She’s stuck with me. She also happens to be an all-inclusive whiz. I just had no idea where to send people, having only been to the Dominican Republic once. Immediately she rattled off suggestions to quote the client. Boom. Saved.
Then I thought of all the things that I would normally do for an FIT itinerary to Europe. Again, that feeling of dread -...
Chances are you got into the travel planning business, because you like the creative process of designing an itinerary, or you like to help people get away and enjoy vacation, or a myriad of other reasons. It's quite possible that #allthethings that go into getting clients (i.e. marketing, list-building) was not first on your list of “why’s” for starting a travel agency. If marketing is your core competency / “zone of genius” then you may have pursued a different career path altogether.
Lets not deny it though...marketing ends up being super important to your travel business, if not 80% of your work!
For this reason, we want to help you get leads in your sleep so you can focus your time on the parts of your business you love most, i.e. itinerary design / client work. Like everything that allows you to “work while you sleep”, it’ll take a bit of upfront work but it’ll be well worth it in the long run.
Did you set a New Year’s Resolution? Pick a word of the year? Set intentions? Maybe create mantras?
For your personal life? Professional? Or both?
How’s it going for you so far in 2021?
Statistics show that by the end of January, for the majority of people, resolutions, words, mantras, and intentions are already forgotten. Why? Because these are tools that when used together, and with intention, can help you create your vision and your purpose. But not necessarily your mission – the steps you need to take to accomplish your goals.
WHAT = Values + Strengths
WHY = Purpose
HOW = Mission + Goals
Let me share with you how I am beating the statistics.
I selected a word – BELONGING – that will remain my word until it serves me to change it. I selected it after careful reflection of my values and strengths (my WHAT) and revising my purpose (my WHY) which combines personal and professional for...
Okay. It's here. Let's talk about it.
Clubhouse is the hottest new social media trend. It's created serious FOMO by its invitation only admission practices, and agents everywhere are clamoring for an invitation to get a seat at the table.
But what is it? And should you be on it?
Clubhouse is a new social media app that is currently only available on Apple products. It's an audio only platform that allows you to Host rooms on various topics and invite people up on the stage to speak. When you enter the room as a listener, you enter in "listen only" mode, and can only speak if you raise your hand and are invited up by one of the moderators.
Topics range from online business tips to movie reviews to lifestyle topics.
I like to equate it to a two way podcast. You can listen and learn a variety of topics from a variety of people. Some rooms are good. Some are bad. But unlike a podcast, the information isn't saved anywhere. And you have the...
Oftentimes as entrepreneurs we are told all of the things we *should* be doing.
You *should* be posting on social media (daily, on all platforms, don't forget stories!)
You *should* be emailing your audience weekly.
You *should* be blogging/vlogging/running FB lives.
You *should* be running Facebook Ads. Facebook ads are the future.
You *should* etc, etc, etc.
But we don't really ever talk about why we *should* do those things. Nor do we talk about how they all work together. Or how we can streamline things to build upon them strategically.
I always ask KTA members to think about this question: "What is the strategy here?"
In KTA this month we are focusing on strategy. Whether it's finishing up your Annual Strategic Planning for your business, or creating your Marketing Strategy, you have to know what your left and right limits are, what the plan is, so that you can make the most of your time and money.
Yet, I see so many...