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What We Wish We Knew

mindset podcast Apr 15, 2021

It’s hard as an Entrepreneur to encourage the “What if?” Game. Because so much of how we learn and how we grow is by making mistakes. 

AND

There are still things we wish we had done differently when we started. 

In this weeks episode we dive into those things. 

From taking more time to reflect on course purchases, to moving into action faster, to following our own intuition.  



In a nutshell, here is what we would do differently:

  • Followed our intuition.
  • Don’t get caught up in bright and shiny object syndrome. (SQUIRREL!) 
  • Moved into action faster.
  • Managed expectations  from the start. 
  • Not felt pressured to sell on day one.
  • Approach obstacles with a growth mindset. So much of what we do in entrepreneurship is testing until we find something until it works.
  • Make strategic decisions early on and learn to better separate the emotion from the decision making process.  

 

Meet your podcast hosts:

Ashley,...

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Get Your Legal On with Special Guest Glinnesa Gailliard

business podcast Apr 08, 2021

This week Travel Biz CEO was thrilled to welcome Glinnesa Gaillard to the podcast. 

 

Glinnesa brings her wisdom as a Travel Business Owner and a licensed attorney, where she combines her passions for both and teaches other travel entrepreneurs how to set themselves up as business owners so they can enjoy long term success. 

 

In this episode we cover:

  • What you need to get started in the travel industry. Who is on your squad?
  • Contracts - why are they important?
  • How did COVID change the way we do business.
  • What if you can’t afford a lawyer?
  • What are the top mistakes Travel Business Owners make when it comes to their legal foundations.



What you need to get started in the travel industry. Who is on your squad?

There are a lot of things you need to know and do before you open your doors for business. Pulling together your squad of your accountant, lawyer, web designer, branding manager, and insurance agent helps to make sure you are starting off with all...

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To Be Political, or Not Political? That's the question

podcast travel industry Apr 01, 2021

To espouse your politics as a business owner, or not. That is the question. 

With all of the events in 2020 from the murders of George Floyd, Breonna Taylor, Rayshard Brooks, and so much more that led to the marches and riots in the summer of 2020 with Black Lives Matter, many businesses started to speak up and join the anti-racist movement (finally!). 

But with that, also came a hot and heavy debate in the travel advisor community as to whether or not you should speak out on social media as a business owner. Several industry leaders were called out to "shut up" and be careful as a business owner because you don't know who your base is.

So we waded into the conversation.

The biggest takeaway - your silence is open to interpretation. You can't afford to be silent or ambiguous on certain issues anymore. And the more you espouse your values, the better alignment you will have with your audience. 

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Facebook Ads for Travel Advisors

Uncategorized Mar 25, 2021

Facebook Ads are a mystery to so many, yet, done well, having an effective facebook ads strategy can be a game changer for your business. 

 

Have you considered dipping your toes into the water and run Facebook Ads? Not sure where to start?

In this week's episode, Krystal talks to Tammy Periera, or Tammy P as she is more affectionately known in the online space. We are talking Facebook Groups as an effective strategy, where do you get started, what basics should we have set up to get started, and what questions we should be asking as we ease into this marketing strategy.

In this episode we cover:

Facebook Groups - are they an effective strategy?

What the heck is a pixel and why should I even care?

One of the best ways to get started if you don’t have an overall strategy?

What is the minimum budget you should allocate for your ads? 

 

You can find Tammy in her Facebook Group FB Ads for Women Entrepreneurs

 

Meet Tammy!

 

I’m Tammy P!

...

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How Do You Define Success?

podcast Mar 18, 2021

 

 

Oftentimes when we hear “success” stories in the travel industry it is referencing a qualitative number - high sales, high number of IC’s, etc. 

We argue that the only person that can really define what success is for you, is you!

It is easy to compare your numbers to someone else and feel unsuccessful. In this episode we walk through some strategies to help you determine what success means to you. 

The first question would be: How do you determine what success means to you?

First - it’s time to start daydreaming, baby. Pull out that vision board and go to town. What do you want for your life? Is it a bungalow? Maid service? Fancy car? More time for yourself and family? Enough money to travel? What does that travel look like? 

Another way to look at it is to define your perfect day. What does that look like?

Bottom line: There are a number of factors at play when it comes to defining success. 

We get a lot of external noise...

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Be A Wartime CEO

podcast Mar 11, 2021
 

 

A Wartime CEO - what the heck are you talking about?

When Krystal first pitched this idea, Wendy was a little skeptical. What the heck was she even talking about?

Krystal argues that, currently, travel advisors are operating in wartime conditions. The COVID-19 pandemic requires that we approach our businesses differently than we did in normal/peace times. And while Ashley, a former military intelligence officer, quickly was able to get on board with this idea - what does it mean to operate your business in wartime versus peacetime? And do you have what it takes to make the transition?

For a copy of the transcript click here.

Meet your podcast hosts:

Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage...

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Are You a Travel Influencer?

podcast Mar 04, 2021

 

Are you a travel influencer?

When you hear the word “influencer” what is your immediate reaction?

Over the years it’s gotten a bad reputation. Our take? Let go of the negative connotations and imagery that comes with “influencer” and embrace the model of the influencer in their marketing strategy.  

An influencer is someone who influences others and that can be done in a lot of different ways with travel. It’s more than a title (in fact, please don’t change your title to Travel Influencer). It’s a mindset shift we encourage you to embrace. 


Click here for transcript.

Meet your podcast hosts:


Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of Kinship Travel Academy, Ashley, Krystal, and Wendy encourage...

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Ideal Client Specialization

Uncategorized Feb 26, 2021

When it comes to niching and specialization, many are quick to claim “I’m a cruise specialist! I’m a luxury specialist!”

Well what the heck does that even mean?

 

In this episode, Ashley, Wendy, and Krystal argue that you should specialize in an ideal client and lean into your ICA’s problems, pain points, and what you solve for them as a specialization. It’s time to get away from the generic specialities and go narrow and deep in your marketing plan.

 

For more on this check out this blog: https://www.kinshiptravelacademy.com/blog/style-of-travel-vs-traveler-the-ultimate-niching-showdown

 

To grab the transcript for this show click here

 

Meet your podcast hosts:

 

Ashley, Krystal, and Wendy are the founders of Kinship Travel Academy and hosts of Travel Biz CEO. What started as a little bit of fun to help educate fellow colleagues in the travel industry, quickly morphed into a passion. Through their educaiton community of...

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Meet the Hosts and Founders of KTA

podcast Feb 26, 2021

Today we are taking you behind the scenes to get to know Ashley, Wendy and Krystal - your hosts of the Travel Biz CEO Podcast. 

Ashley, Wendy and Krystal came together after hosting Virtual Travel Career Summit’s - online education events for travel entrepreneurs and those looking to enter the industry. Their common background as military spouses brought them together. Their desire to create better education opportunities in the travel industry is what helped them make the leap into a partnership to found Kinship Travel Academy. 

In this episode we learn how Ashley got her start in the travel industry when she decided to enter entrepreneurship after working for Carnival Corporation. Seeing that there was more long term potential as a military spouse with a more portable career, she decided to launch Kinship Travel Academy. 

After being stationed in Guantanamo Bay (Yep - that Gitmo!) Wendy knew that she really needed to lean into learning digital marketing to...

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Are You The Hero?

Uncategorized Feb 26, 2021

 

 

Are you the hero of your travel business?

Oftentimes we hear that you should make the client the hero of your business. We would argue that you need both. Learning to tell your story in such a way that shows off your special sauce and how you can be the hero to your client is a powerful tool. 

Too often we see travel advisors operate as “secret travel agents.” Or we see travel agents use anecdotes that profess their love for travel, but, really so what? Being able to tell your story in such a way that shows off your special sauce and shows that you are the solution to a problem that your ideal client is facing is a powerful marketing tool, and one that is not used enough. 

 

For more on this topic check out this blog by Krystal from last fall. 

 

Join our collaborative community of amazing travel entrepreneurs at Travel Agent Training and Mentorship on Facebook. We would love to connect with you and continue the conversation over...

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