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Time To Say, "Hello" To the Modern Travel Advisor

There has been a lot of talk recently regarding the changes that will be necessary in the travel industry, but frankly there hasn't been enough of it. 

Our friend, Richard D'ambrosio, business coach and content marketing consultant with his own firm, Travel Business Mastermind, recently wrote this article for Travel Research Online where he points out key areas that need to be addressed for Travel Advisors to survive this pandemic. 

At KTA our entire mission is built on this principal - that it's time for the next chapter of travel advisor. One that is digitally savvy, business savvy, and marketing savvy. Otherwise they won't survive. 

It will be awhile before traditional networking opportunities are opened back up, and it is our opinion that those opportunities will be forever changed. So let's talk more and add to the discussion, shall we?

FAMs 
 
These are no longer going to be a dime a dozen opportunity; suppliers and...
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Blogging Strategies for Travel Advisors

 

There are so many great reason's to blog as an entrepreneur: it helps with SEO which helps drive traffic to your website, it helps you to list build, it helps to establish yourself as an expert, and it helps to build Know, Like and Trust. But, where do you begin? In our last Virtual Travel Career Summit, Mackenzie Jervis mapped out a great argument for why you should blog, as well as gave us some great blogging strategies for travel advisors to help get you started.

Now is the best time to set up your blogging strategy to finish the end of 2020 strong. Check out her video to learn more.

 

 

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How to Navigate Uncertainty in Your Travel Business

mindset Jul 27, 2020

I don’t know about you, but I’ve never navigated a business through a pandemic before. It’s completely new to me. And doing new things is the epitome of uncertainty, vulnerability, and discomfort. 

Brene Brown says that the only way to get to the other side of the discomfort of being new is to push right through the middle. Experience teaches us that as much as we want to fast forward through the hard rocky parts of doing something that we’ve never done before, we just can’t.

And this pandemic is pushing us through tough, new things more than usual. 

One of the biggest things I hear from travel entrepreneurs when they talk about struggles in their business during normal times is that they put off doing things that they know that they should do, because they are uncertain, uncomfortable, or scared to try. 

What I also know is when Travel Advisors give up trying new things, when they give up on learning something new because they...

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What To Do When Social Media Has You Overwhelmed in Your Travel Business

Uncategorized Jul 13, 2020

Digital Marketing is the buzz phrase of quarantine. Everywhere you look, people keep telling you to rehaul your marketing strategy, make good use of this time, and other similar sentiments that tend to be less helpful and more anxiety inducing to the average travel entrepreneur.  But you might be wondering what to do when social media has you overwhelmed in your travel business.

That’s why today I wanted to talk about a few strategies for social media marketing that you can take to heart today to ease the anxiety of getting started and find clarity in your marketing strategy.

What To Do When Social Media Has You Overwhelmed in Your Travel Business

1. You don’t have to do anything. 

Wait - what? Yep. You heard me. There are plenty of successful travel entrepreneurs out there that don’t heavily market on social media. Here’s the kicker. They have a great affinity for networking and list building and have an established email list that they...

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The Next Right Thing and Other Life Lessons from Frozen

Uncategorized Jul 06, 2020

During the COVID Quarantine my family and I have been indulging in quite a bit of video binging, taking advantage of all our streaming services from Disney+ to Netflix. Naturally, when Disney made Frozen II an early release, my 7 and 2 year old daughters were all over that. Thus began the Frozen Eicher Repeat Adventure Part II in our house. 

But while Frozen is on replay in the background, my mind is still spinning on travel. As a Travel Advisor and Marketing Coach, I can’t help but constantly be turning my wheels. 

Strategy. Strategy. Strategy.

What to do next?

Where do we go from here?

How do I know what the right thing is?

And what the heck is even going on?

So I’m indulging in a little fun today and going to let our Frozen friends impart some wisdom here. 

 

Olaf - When I Am Older

This. This right here. This is for all you lovely newbies in our industry. 

The ones that started in the Fall of 2019 or the Winter of 2020. And then all hell...

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How to Stay Relevant to Travelers When No One Wants to Travel

Uncategorized Jun 16, 2020

Summer is taking off and the great debates are starting in our industry once again - should I stay or should I go?

What started as a few weeks or a few months interruption in travel planning, has started to morph into a benching of the 2020 season. Many agents I know are struggling with what to talk about from here. So let’s talk about it. 

The most important thing you can do as a travel advisor right now is continue to be generous with your information and establish yourself as an expert.

So here are the top things I think we should be talking about to our clients and how to stay relevant to travelers when no one wants to travel:

Share Travel Advisories 

Stay relevant by sharing updated travel advisory information - there’s never a shortage of information. It changes daily. And there is so much nuance to all of the information. You don’t just need to know about the travel advisories where you live, but also where you are going, and any place you pass...

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Stages of Corona-Grief as a Travel Advisor

Uncategorized Jun 03, 2020

The Coronavirus Pandemic has been a trying time for everyone. From people forced to stay confined to their homes, to struggling with illness, to being unable to work or losing their jobs. As a travel advisor I know just how difficult of a time it is for business. No one's traveling, no one's booking travel for the future in the uncertainty of how long this could last, and we're just trying to ride it out. Here are the stages of corona-grief as a travel advisor.

Denial 

Postpone! Don’t cancel! We’ll be back up and running in a month. This is overblown. The media over exaggerates. It’s not that bad. #travelon

Anger

WTF?! I have to cancel ANOTHER booking?! I’m making NO money this year!? This sucks! Suppliers suck. They are cheating me. And they won’t pay out my commissions?! I have to cancel my own trip now! UGH!

Depression 

Oh my goodness. I’m not going to make any money this year. Should I close my business down? What do I do next? Why...

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Travel Agent Survival Guide

Uncategorized Mar 23, 2020

It's a little scary to be in the travel business right now.

We get it. That's why we created our Travel Agent Survival Guide.

This is our step-by-step approach to help you focus on your business. Because we're experiencing the same ups and downs you are. This too shall pass and the travel spirit will live on. And we want you there right beside us when it does.

Our guide is full of tangible, tactical strategies that you can implement in your business today.

Grab Your Travel Agent Survival Guide now.

Now sure you need the guide? What's holding you back? It's a free resource that we're happy to share for FREE. This unprecedented time isn't for jacking up prices or charging unfairly. It's for collaborating and sharing our knowledge so when the industry bounces back (however far off that may seem) as many of us as possible have made it through the most difficult time we've yet seem as business owners.

At Kinship Vacations our aim is to create a Kinship- a bond- with our clients on...

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Take Care of Your Travel Business during the Coronavirus

Uncategorized Mar 09, 2020

Unless you’ve been living under a rock, you know that the Novel Coronavirus is taking over the news cycles these days. Because of the worldwide fear and travel advisories, the travel industry is scrambling to find its footing during what is supposed to be the busiest time of the year.  

So what is a travel advisor supposed to do during all of this?

 

How to Take Care of Your Travel Business during the Coronavirus:

  1. Remember your values. As a business owner you should have, as part of your business plan, a mission statement or a set of values that help guide you through your decisions. Things like: 
    • I am here to serve my clients. 
    • I put aside my own personal opinions and take care of the wishes of my clients. 
    • I put my clients safety and personal happiness above all else.

Why is this important? Because when you are advising clients you need to know that you are doing it from a place rooted in your values and not rooted in fear of your bottom...

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